My name is James Cabrera and I am a Web & Graphic Designer with a trained analytical eye. I am always seeking opportunities to develop, strengthen, and maintain visual identities. Currently I'm living in New York City, working as the Web Graphic Design lead for the CCS brand of Foot Locker Inc. My past experience includes working in Creative Marketing for Search Engine Optimization (SEO) and designing the front-ends of Web Sites from start-to-finish for various businesses across the United States. Adobe Photoshop and Notepad are among my tools of choice.   Read My Resume »

The Story

T he most common question I'm always asked right off the bat is: What's with the degree in Math and Physics? The answer, as you might expect, is very elaborate, yet defining, as to who I am today.

During my later years in high-school, web design was something that started out as a hobby, to relieve me of the stress of my everyday studies. My original goal was becoming a scientist doing research all day in a laboratory, making amazing discoveries about the world we live in and maybe one day winning a Nobel Peace Prize. Upon graduating from Sachem East High School in Farmingville, NY, I enrolled at The State University of New York at Stony Brook with a plan concentrated on a double-major in Math and Physics. With a busy Quote schedule, a mind-grueling work load, and a tuition to pay, I retreated to my hobby of web designing to ease my mind... and my wallet.

I scoured design forums and contest sites for opportunities to sell my designs for money. As my designs started to get chosen, I began to develop contacts, which led to contracting freelance work for small businesses and start-ups. I had projects on-and-off for about a good year and a half as I was attending college. To add to that, I also worked as a sales associate in a Nine West at a nearby outlet center.

Don't get me wrong, I was still doing well academically, keeping my GPA up at a very respectable level. I even participated in sessions with the Metcalf Research Group at Stony Brook which was composed of a small collection of mentoring professors and graduate students. However, that's when I began to notice that my heart wasn't in it. While my peers always had their heads willingly buried in their books at the library, I went home to my computer to design web sites. I even sometimes created sites for fictional entities in order to build a portfolio and market myself for prospective freelance work.

I continued to participate in design contests, where I eventually established a contact who was an SEO marketer that consistently came back for work. I was designing landing pages and banner advertisements for him, with projects

increasing every month. The undoubted success of the campaigns I was contributing to led to the establishment of a start-up private advertising agency named Creadively, LLC. I was asked to take the creative lead, since I had been producing the designs to begin with. However, despite my status as a full-time undergraduate student, I obliged to take on the role only on a part-time basis.

It was during this crucial time that I made a pivotal decision. I still wanted to finish my degree, however, I now wanted to get it done as soon as possible to pursue this huge opportunity. After observing my options, I bumped myself downQuote to just a Major in Math and Minor in Physics. Additionally, I overloaded my schedule so that I could graduate a semester early.

In December 2008, with a 3.38 GPA, I marched in graduation successfully receiving a Bachelors of Science in Math with a minor in Physics. Immediately thereafter I took the reigns working full-time as the Creative Lead Designer for Creadively, LLC. That moment is what had sprung me into the professional field of Web Design.

I can say that I've already gone through so many ups and downs in the industry, mainly stemming from the economic downturn in the Summer of 2009. I went back to doing freelance work, but the demand I was observing wasn't very abundant. I had re-explored my interest in Physics, returning for a semester in Spring 2010 to take Senior Physics Laboratory, Computing for Physics, and Quantum Physics classes. From there my interest and passion for design was reaffirmed. Determined, I even made attempts at conceptualizing and developing ideas for social sites with a former co-worker. Most notable was the project entitled itemyzed, in Fall 2010. However, lacking capital and resources it was eventually abandoned. From there I put my resume out into the job pool, where Quote I was subsequently found by Foot Locker Inc. for their CCS Skate Shop subsidiary brand.

I am primarily self-taught, my abilities acquired from avidly reading blogs and examining the codes of lauded web sites. I developed my skills to follow the industry standards and have adapted them from the murky depths of what might be known as "Web 1.0." Even up to now I continue to work towards keeping up with common practices and trends in this ever-evolving environment.

- James Cabrera